The program offers a unique and interdisciplinary combination of communication studies and cultural studies within the context of digital screens. The combination of these two research traditions, along with a focus contemporary media, provides an ideal vantage point for analyzing a variety of cultural phenomena in historical, local and global contexts. The program centers on three main areas of interest: film and visual media, popular culture, and media theory and history. The program's lecturers are leading scholars of communication history and philosophy, cultural research and visual culture, and Israeli and global cinema.

Aimed at outstanding students from the social sciences and humanities, the program promotes the exploration of cultural phenomena and media texts from interpretive and critical perspectives. The course curricula includes topics such as media and memory, representation of trauma and post-trauma in contemporary culture and cinema, visual culture and photography, Israeli culture and Israeli cinema at the turn of the century, and culture in the digital age. Along with a variety of theoretical approaches, the program also offers more applied courses, including workshops in writing for media, cell phone photography and directing. The program helps to equip future generations of researchers, editors, curators and media professionals who work at the interface between media, culture and cinema.