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Yara Daas | The Noah Mozes Department of Communication and Journalism

Yara Daas

My name is Yara Daas, I am 23 years old, born and raised in Jerusalem.  I have finished my Bachelor's in communications and English literature at The Hebrew University. During my Bachelor's, I have been a part of research courses for honor students, and worked as a research assistant to Dr. Boxman-Shabtai, whose research project focuses on "TikTok memes of war." There, I saw the behind the scenes of the research world, and saw how social media can be a powerful tool for representation and discourse. These experiences have sparked my passion for research in the field of communications. Thus, today, I am pursuing a Master's degree in New media and internet, and I am a scholar in The Smart Scholarship Program for Advanced Studies in Communication. In my Master's thesis, I will be focusing on the [self] representation of Muslims, and minorities on TikTok. Being a part of those two communities, and seeing how powerful and sometimes subversive their representation on TikTok is, this topic is very close to my heart. Aside from being a research assistant, I also work as a social media coordinator for the Arab community in the Ministry of Health. My academic mentor in the program is Dr. Boxman-Shabtai.