I am a professor at the Department of Communication and Journalism, The Hebrew University of Jerusalem, Israel. I study digital media and popular culture, and am particularly interested in two realms: understanding the big meaning of small texts (such as jokes) and identifying patterns in seemingly chaotic universes of user generated content. I am currently leading an ERC-funded project on the construction of values in social media.

Research Interests

• Values

• Memes

• Popular culture

• Social media

Selected Publications

See Google Scholar

Awards and Prizes

• Bruno Award, 2016 

• Top paper Awards, International Communication Association (2012, 2014,2017,2021)