I am a Ph.D. candidate at the Department of Communication and Journalism at The Hebrew University of Jerusalem. My dissertation project, supervised by Professor Paul Frosh, studies videos on social media as embodied multi-sensorial experiences, which rise to the challenges of attention in the digital age. To this purpose, I integrate visual media studies with the anthropology of the senses, using methods from both disciplines. I am also a member of "The Evolution of Attention" research group at the Mandel Scholion Research Center.

I hold a bachelor's degree in communication from Ariel University and a master's degree in communication from the Hebrew University of Jerusalem. My MA thesis, written under the supervision of Professor Paul Frosh, analyzed the engagement of senses like taste and touch in recipe videos on Facebook. I also hold a foundation degree from Maaleh Film School. 

Research Interests:

Visual culture

Video on social media

Sensory engagement

Attention economy

Awards and Prizes:

2022-2024: The Mandel Scholion Doctoral Fellowship, The Hebrew University of Jerusalem.

2021: The Smart Ph.D. Endowment Grant, The Hebrew University of Jerusalem.

2021: Honored for excellence in teaching, Faculty of Social Sciences, Department of Communication and Journalism, The Hebrew University of Jerusalem.

2018: Departmental scholarship for outstanding Ph.D. students, Department of Communication and Journalism, The Hebrew University of Jerusalem.

2013- 2015: President's Honors List, Faculty of Social Sciences, Ariel University.