Prof. Adoni is Professor Emeritus of the Communication and Journalism Department at the Hebrew University of Jerusalem, where she served as a Chair of the Department, Chair of the Smart Institute of Communication and co-editor of Devarim Achadim: The Israel Journal of Communication, Culture and Society. Since year 2000 she is incumbent of Danny Arnold Chair in Communications at the Hebrew University. Prior to joining IDC, she taught for three years at the Max Stern Yezreel Valley Academic College and developed their BA in Communication. Prof. Adoni's research interests are mass communication and cultural behavior, literacy and reading in the new media environment, psycho-social uses of new technologies, and media and minorities in multi-cultural societies.