The program offers a unique and international combination of communication studies and cultural studies with the context of digital screens.

The combining of the two traditional studies of communication and culture with the modern media allows a favoured perspective in order to examine and analyse various cultural manifestation, in the local and global context.

The program consists of three main interest areas: Film and visual communication, Popular culture and History of the Media.

The programs lecturers are leading experts in the areas of history, philosophy, cultural studies and researching Israeli and international cinema.

The program aims at excellent students from Social Sciences and Humanities interested in researching and comprehending the various issues, phenomenon and cultural and cinematic commodities in a critical and interpretative perspective. The curricula includes subjects such as Media and memory, Trauma and post trauma in contemporary culture and cinema, Visual Communication and Photography, Israeli culture and film in the turn of the century and Culture in the digital age.

In addition to the theoretical courses, the program offers unique and specific courses including writing workshops, screen writing, film and more.

The MA studies in this program prepare the future generation of researchers, editors, and media men, who deal with the interface between communications, film and culture.

Program description: One cannot overrate the importance of the digital media in our day and age. Cultural and social processes, as well as economic and political, are changing face following apps on Facebook, Twitter and Instagram. These apps as well as others constitute an inseparable part of our lives. They affect the way we work, plan trips, find or break up with a spouse .This program designed for outstanding students who wish to thoroughly understand the current media environment. The program will provide the students with theoretical and practical tools such as social media, internet marketing, sharing as a founding action, internet memes, network privacy, new forms of corporate power and the fate of the “old” media (i.e. television) in the online era.

Studies aim those who wish to focus on academic research as well as those interested in practicing in this field.

This track allows for an in depth introduction to the various theories and recent research done in the areas of communications. Students will be exposed to a wide range of social, political and cultural issues in the various media, from various theoretical and methodical starting points, as well as psychological aspects of communications, issues concerning research on discourse and ethnographic approaches, and other breakthrough issues concerning communications in the digital age.

The program in aimed at students who wish to choose their own unique and personal track of studies.

 

The program in made up of core courses, studied by all MA students, as well as a range of courses and seminars offered in the department. It is meant for those who wish to understand the complexity of the communications world, whether they aspire to go on to academic research or not.

The program deals with Political communication, political psychology and public opinion, while systematically examining political and psychological aspects of new media.

The media nowadays constitutes a main factor in mediating between civilians, leaders and political establishments.

The goal of the program is to provide a theoretical and practical framework to understanding the relationships between the media and politics, while focusing on the psychological aspects of communications and politics, political communications in the digital era, public opinion and and media influences on public opinion, processes of persuasion and changing attitudes, social and political psychology in the media and in digital political participation both in Israel and in a comparative prospective.

 

Along with classic topics in political communications and in political psychology, such as media personalization of leaders, media consumption and changing attitudes, voter behaviour, and non-verbal communication in political spheres- the program also focuses on updated areas such as digital political participation, internet protest and resistance, mobilization of social change through new media platforms, digital journalism, social media mapping, digital campaigns and political and psychological aspects of new media.

 

Combined with the theoretical level, the program includes topics and skills which have a practical dimension to them: political advisory, spokesmanship, marketing and constructing political images in the digital age, building political campaigns, social and political uses of social media, analysis and conclusions from public opinion surveys, and the principles of writing and producing digital journalism.

The programs’ teachers are leading experts in the fields of political communications, political psychology, public opinion and digital political participation, as well as leading personas in the fields of political advisory, digital political marketing and building political campaigns.

Graduates of the program are working in academic and applied research, in governmental offices, in advertising, and as strategic and political consultants and campaign directors.